Fake vs. Real Net Zero: Cutting Through the Carbon Hype

With Joel Cesare and Owen Barrett,
Show Hosts, Less Talk, More Action
In this episode of Less Talk, More Action, Joel and Owen fly solo as they dive into the evolving landscape of sustainability, discussing Formula 1’s ambitious net zero goals, the debate between real and “fake” net zero, and the growing fatigue around ESG reporting in commercial real estate. They share insights from a recent industry conference, explore the impact of rising energy costs, and consider the future of renewable energy in light of new policies and market shifts. Key takeaways include the importance of focusing on direct emissions reductions, the need for credible sustainability frameworks, reasons for optimism as the industry adapts to new challenges and opportunities, and so much more.

Highlights from this week’s conversation include:

  • Welcome to the Episode and Listener Feedback (1:15)
  • Introducing Gus Bartholomew & F1’s Net Zero Commitment (2:33)
  • Debate: Real vs. Fake Net Zero (4:41)
  • Industry Trends: Net Zero Regressions & Focus (6:38)
  • F1’s Emissions Reductions & Sustainable Fuels (8:07)
  • Sustainable Fuels: Lifecycle & Broader Implications (9:06)
  • Conference Recap: ESG & Decarbonizing Real Estate Forum (11:14)
  • Energy Costs Becoming Material in Real Estate (15:14)
  • Energy Efficiency Retrofits as an Asset Class (17:25)
  • Potential Boom for Energy Efficiency & Solar (19:45)
  • Optimism for the Future of Clean Energy (23:17)
  • Political Implications & All-of-the-Above Energy Strategy (24:31)
  • Reasons for Hope in Sustainability and Parting Thoughts (25:53)

 

The nexus of business, policy, and sustainability is more divided than ever, but Less Talk, More Action is here to cut through the noise. Hosted by clean energy experts Joel Cesare and Owen Barrett, this podcast dives into the front lines of decarbonization, net-zero real estate, and entrepreneurship. Each episode features bold questions, real solutions, and stories from leaders in science, tech, and business who are taking action to make the world a better place. Join us as we move beyond talk and work toward a cleaner, net-zero future. Learn more and subscribe at lesstalkmoreaction.com.

About the Hosts

Joel Cesare
Joel Cesare is a visionary leader in sustainable real estate, currently serving as Growth Lead at Cambio, an AI building retrofit analytics platform. He previously led Google's $50B global net zero real estate program and oversaw the building of Santa Monica's City Hall East, one of the world's greenest buildings. Recognized with awards like ENR Top 25 Newsmaker, Living Future Hero, Building Design & Construction 40 under 40, his mission is to dream, inspire and deliver.
Owen Barrett
Owen Barrett is the world's foremost expert in solar on multifamily properties. Owen is currently the CEO of Shine and has over 12 years of experience in the clean technology sector covering fuel cells, HVAC, LED lighting, and of course, solar. Owen is the former Global Energy Manager of a Fortune 500 company and a successful founder with two exits.

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