In this episode of Less Talk, More Action, Joel and Owen welcome Akhila Kosaraju, Co-Founder and Lead Design Strategist at What IF Design, a design studio helping climate tech companies improve communication and user experience. The conversation explores the challenges of climate tech adoption, emphasizing the need to move beyond technical superiority and focus on clear, business-oriented messaging. Akhila shares insights on the importance of design in bridging the gap between innovative technologies and market acceptance, highlighting the value of understanding customer needs and simplifying complex technical information. Key takeaways include the importance of practical solutions, incremental progress, and the collaborative spirit of the climate tech community, with a focus on making sustainable technologies more accessible and appealing to potential users and investors. Don’t miss this great conversation.
Highlights from this week’s conversation include:
- Importance of Multidisciplinary Decision-Making (1:30)
- Provocative Tweets Segment Introduction (2:57)
- Headlines and Climate Change (5:02)
- Climate Tech as a Business Opportunity (7:32)
- Introduction to Akhila’s Work (9:52)
- Value of Design in Climate Tech (13:17)
- Adoption Problems in Climate Solutions (18:12)
- Understanding Climate Events (21:17)
- Idealism in Climate Solutions (24:14)
- Challenges in Climate Messaging (27:22)
- Government and Startups Juxtaposition (33:45)
- Finding Customers Through Networking (37:19)
- Maintaining a Moral Compass (40:05)
- Hope for the Future (43:12)
- Connecting with Akhila and Final Thoughts (44:45)
The nexus of business, policy, and sustainability is more divided than ever, but Less Talk, More Action is here to cut through the noise. Hosted by clean energy experts Joel Cesare and Owen Barrett, this podcast dives into the front lines of decarbonization, net-zero real estate, and entrepreneurship. Each episode features bold questions, real solutions, and stories from leaders in science, tech, and business who are taking action to make the world a better place. Join us as we move beyond talk and work toward a cleaner, net-zero future. Learn more and subscribe at lesstalkmoreaction.com
