Anti-Sustainability? A Real Estate Investor Calls Out ‘Virtue Signaling’

With August Biniaz,
Co-Founder and Chief Investment Officer, CPI Capital
In this episode of Less Talk, More Action, Joel and Owen sit down with August Biniaz, CIO of CPI Capital, for a candid conversation at the intersection of real estate, sustainability, and free markets. They explore why August instinctively associates “sustainability” with bureaucracy and virtue signaling, shaped by his upbringing in Iran and experiences as a Vancouver homebuilder facing heavy regulation. The discussion dives into how multifamily syndicators really think about sustainability, solar, and energy costs (it’s all about NOI and hold periods), the stark differences between Canadian and U.S. housing markets, and the role of rent control and government bailouts in affordability. Along the way, they debate hypocrisy in climate rhetoric (“F oil” vs. everyday fossil fuel use), the value of street smarts vs. book smarts in entrepreneurship, and why August ultimately places his hope in a younger generation that is more environmentally conscious and socially aware, even as he remains deeply skeptical of top-down mandates.

Highlights from this week’s conversation include:

  • Selling Solar to Climate Deniers and Self-Righteous Sustainability Culture (2:53)
  • Fossil Fuel Executives, LinkedIn Drama, and Talking Across the Aisle (3:40)
  • Energy Transition vs Energy Addition and Global Energy Growth (7:15)
  • August’s Background: Growing Up in Iran and Deep Skepticism of Mandates (14:33)
  • Natural vs Learned Entrepreneurs and Street Smarts vs Book Smarts (18:26)
  • CPI Capital Overview, Multifamily Value Add, and Build to Rent Strategy (24:18)
  • Rent Control, Free Markets, and Government Bailouts in Canada (30:53)
  • Are Syndicators to Blame for the Housing Crisis and Market Cycles (32:09)
  • Underwriting Deals, Energy Costs, and When Sustainability Actually Matters (35:06)
  • Solar, Spiking Electricity Rates, and NOI Pressure for Owners (37:22)
  • Incentives, Density Bonuses, and Why Sustainability Is Still Secondary (40:04)
  • What Gives August Hope for the Future and the Next Generation’s Values (41:00)
  • Closing Banter, Stanford Sustainability Nerds, and Call to Take Action (44:08)

The nexus of business, policy, and sustainability is more divided than ever, but Less Talk, More Action is here to cut through the noise. Hosted by clean energy experts Joel Cesare and Owen Barrett, this podcast dives into the front lines of decarbonization, net-zero real estate, and entrepreneurship. Each episode features bold questions, real solutions, and stories from leaders in science, tech, and business who are taking action to make the world a better place. Join us as we move beyond talk and work toward a cleaner, net-zero future. Learn more and subscribe at lesstalkmoreaction.com.

About the Hosts

Joel Cesare
Joel Cesare is a visionary leader in sustainable real estate, currently serving as Growth Lead at Cambio, an AI building retrofit analytics platform. He previously led Google's $50B global net zero real estate program and oversaw the building of Santa Monica's City Hall East, one of the world's greenest buildings. Recognized with awards like ENR Top 25 Newsmaker, Living Future Hero, Building Design & Construction 40 under 40, his mission is to dream, inspire and deliver.
Owen Barrett
Owen Barrett is the world's foremost expert in solar on multifamily properties. Owen is currently the CEO of Shine and has over 12 years of experience in the clean technology sector covering fuel cells, HVAC, LED lighting, and of course, solar. Owen is the former Global Energy Manager of a Fortune 500 company and a successful founder with two exits.

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